���yN. The AIDA model helps the copy writer to present the elements of a print ad, Headline, Subhead, Body copy, slogan and contact information in a format that makes the viewers read in a flow and understand about the product easily. can AIDA model be used in knowing how to strategically use different communication channels? The Body copy & the slogan given in the ad create desire in the viewers mind. model used is the AIDA model that is presented by Elmo Lewis in about 1906. endobj These are the four stages that a consumer goes through when watching or viewing an advertisement.

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If you continue to use this site we will assume that you are happy with it. Modern marketing theory can be shown in AIDA model.

After creating an interest, the ad has to bring desire in consumers mind to use the product and finally the consumer has to take a favorable action towards the product by ultimately purchasing the product. The subhead “The New Beettle, Best Gifted” creates interest in the viewers to know more about the product.

endobj In our media-filled world, you need to be quick and direct to grab people's … The great article got to learn something new today. Advertising, Public relations, Marketing and Consumer Behavior, Psychology, Behavioral And Social Science. 1 0 obj Advertising and marketing objectives are met by the effective use of this model. Marketers use this model to attract customers to purchase a product.

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endobj Modern marketing theory can be shown in AIDA model or called as an innovative marketing model based on AIDA (Li & Yu, 2013, Table 1). Daniel %���� H��W]o�8|ϯ��ɋX�i8��]���o��@K��[2$9Y���j��;��=&�(��쮮.�,��\���?�,�N�[]���e}�ono���S���|��,�0�"�36��Ȓ�O�tF3=���A��jU�F�,��ڔ��ʺ_���߉�����/w���. %PDF-1.5

We use cookies to ensure that we give you the best experience on our website. 2.1. I have benefited a lot from the information that was provided. endobj Still, after about a century, this model comes with a lot of fans ( Barry&howard,1990). The phrase AIDA, in marketing communication was coined by American advertising and sales pioneer Elias. According to Lewis, first and foremost, the role of an advertisement is to attract the customers. <> The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. AIDA model is marketing basic movement in organizing advertisement that is resulted from customers’ perception; E. St. Elmo Lewis introduces this concept in 1898.

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